Recommended Reading

Books by MBA Members

COMING SOON! If you've written a book, or know an author who is a member of the MBA, please contact Joellyn Sargent with details about your book.

Marketing Books

“Riches in Niches: How to Get Rich in Your Niche” by Susan A. Friedman

Finding a tight market niche where you and your business stand out is, by far, the most challenging aspect of marketing for most people. You may not have heard of Riches in Niches, but it’s the go-to book that marketing experts give their clients when the subject turns to how to find a profitable market niche. Susan Friedman coins the terms “nichepreneur” and guides business owners through her GEL formula Friedmann’s proven technique that shows service professionals how to find the professional niche that makes the best use of their skills while yielding maximum profit.

“Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain” by Patrick Renvoise, Christophe Morin

Now that it’s scientifically proven that we make our buying decisions using our primitive brain, this marketing book will help you put that knowledge to use and start writing better sales and marketing ads and copy. Renvoise and Morin cover big picture communication principles and tips on details as small as leaving a voice mail message. In short, the marketing advice covered says to appeal to emotion, present information in a variety of media, be brief, tell stories and approach your marketing from a buyers point of view.

“Visual Marketing: 99 Proven Ways for Small Businesses to Market with Image and Design” by David Langton and Anita Campbell

If you’ve ever found yourself without a good marketing idea or concept for your small business, this is the marketing book for you. Langton and Campbell (CEO of Small Business Trends) waded through thousands of examples and chose 99 for any small business to use as an example or brainstorm starting point. You’ll find thought-provoking marketing and PR tips, ideas, and creative “stunts” that you can easily adapt to fit your marketing objectives. This marketing idea book doesn’t stop with direct marketing or advertising. It also includes creative ways to use new technology and social media.

“Constant Contact Guide to Email Marketing” by Eric Groves.

Email marketing and Constant Contact have been synonymous for years. Eric Groves has taken all the lessons learned from the thousands of customers who have successfully used the Constant Contact email marketing system and combined them into this set of collective best email marketing strategies. If you currently use Constant Contact as your email marketing system, this book is a must-read so that you can get the most out of it. This marketing book isn’t just for Constant Contact customers, though. It’s for any business that wants to do email marketing right.

“Referral Engine: Teaching Your Business to Market Itself” by John Jantsch

John Jantsch, author of Duct Tape Marketing, has interviewed hundreds of entrepreneurs and used their stories as a best-practices collection of dozens of referral strategies as actually implemented by real business owners like YOU. This marketing book shows you hundreds of different ways to develop a referral system that will pay off. Referral Engine is unique because it gives you dozens of referral systems ideas based on different types of businesses – instead of just one system that you have to adapt to your business. You’ll find many creative ideas to jump start a killer referral strategy.

“POP!: Create the Perfect Pitch, Title, and Tagline for Anything” by Sam Horn

This marketing book outlines those special aspects that make an idea, message, or product stand out, and gives readers a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise of today’s crowded marketplace. This is a quick and practical marketing book filled with great ideas that anyone can use to come up with tag lines and titles like a pro. In one example, Horn recommends using a cliché database on the web to search out and adapt for your tag lines.
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